Services & Pricing

What I do -
and what it costs.

Three clear services for small businesses, freelancers and clubs. No agency overhead, no fine print. Directly with me.

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Services

Three services. Clear prices.

No hidden costs, no surprises. You know exactly what you're getting and what it costs.

from €890
one-time · template-based
Website Implementation

Lean website on a modern template basis - technically clean, GDPR-compliant and tracking-ready from day one.

  • Modern template, mobile-optimised
  • SSL certificate (HTTPS) included
  • Hosting & domain setup
  • Contact form, legal notice & privacy policy
  • SEO foundation, Schema.org, sitemap
  • Performance optimised (Core Web Vitals)

I handle the technical implementation in the background - the design comes from modern templates or with AI support. Suited for solopreneurs, small businesses and clubs. For elaborate custom branding, a designer is the better fit.

+ 20% off all tracking when you book website & tracking together The bundle discount applies to the GTM & GA4 base setup and all tracking modules (server-side, Google Ads, CRM). You save wherever the work happens in parallel to the website build. − 20% bundle
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My focus area
from €390
one-time · no subscription
GTM & GA4 Setup

You want to know what's happening on your website - without privacy issues and without technical chaos.

  • Google Tag Manager set up cleanly
  • GA4 property configured
  • Key conversion events set up
  • Consent Mode v2 - GDPR-compliant
  • CMP integration (cookie banner)
  • Handover with full walkthrough
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Care-free package

Your website keeps running - and you always have someone who takes care of it. No ticket system, no overhead.

Starter
cancel anytime
from €49/mo.
  • Hosting & SSL running reliably
  • Small changes handled promptly
  • Direct point of contact
  • Technical support
Plus
for setups with tracking
from €99/mo.
  • Everything in Starter
  • Tracking maintenance (events & GA4 health)
  • Monthly mini-reporting
  • Priority response (hours, not 24h)
  • More capacity for changes
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Transparency

Why does the price vary?

"from €390" and "from €890" are the floors for a simple setup. Reality: the more events, custom logic or integrations come into play, the more work involved. So you know upfront what to expect, here's the typical complexity ladder for my projects.

GTM & GA4 Setup

My focus area. Range by complexity:

Basic
from €390
= 100%
  • 1 domain, 2-3 conversion events
  • Consent Mode v2 + standard CMP
  • Basic documentation & short handover
  • No CRM integration, no cross-domain
Standard
€800-1,200
+100% to +210%
  • 5+ conversion events, dataLayer planning
  • Custom Dimensions & Custom Conversions
  • Cross-domain or multiple subdomains
  • Tagging tests + extensive handover
B2B SaaS
€1,300-2,500
+230% to +540%
  • + CRM integration (HubSpot, Pipedrive)
  • + Custom integrations (e.g. Intercom)
  • + Lead-source / UTM attribution end-to-end
  • Handover to internal teams / working students

Website Implementation

Template-based, technically clean. Range by scope:

Basic
from €890
= 100%
  • 3-5 pages (Home, About, Services, Contact, Legal)
  • Modern template, mobile-optimised
  • SSL, hosting, sitemap, Schema.org
  • Core Web Vitals optimised
Extended
€1,500-3,000
+70% to +240%
  • 6-10 pages, individual sections
  • More content preparation & SEO copywriting
  • Optional blog structure / case studies
  • Multi-language or shop integration → individual quote
What drives the price specifically? Number of events, complexity of dataLayer logic, number of platforms to connect (CRM, ads, analytics), cross-domain requirements and how much handover documentation is needed. After a short call you get a concrete fixed-price quote - no hourly billing, no surprises.
Included in every service
Direct contact - no ticket system
Transparent pricing upfront
GDPR-conscious implementation
Honest about what's feasible
Handover with explanation
No agency overhead
Extensions

What else is possible

Need something specific on top of the base setup? Tell me in your request - it gets folded into your fixed-price quote. With a combined website order, all tracking extensions come with a 20% bundle discount.

  • Cross-Domain Tracking Merge multiple domains or subdomains into a single session - typical for marketing site + app subdomain.
  • Server-Side Tracking via Stape.io Your own sGTM container with custom subdomain. Better data quality, longer cookie lifetime, fewer ad-blocker losses.
  • Google Ads Conversion Tracking Conversion Linker, conversion tags, Enhanced Conversions and Conversion Import straight into Google Ads.
  • CRM Integration Connect HubSpot, Pipedrive etc. via GTM - UTM attribution to contacts, events sent to the CRM.
  • Custom Integrations Intercom, Klaviyo, Segment, custom webhooks or other tools - depending on your stack.

Concrete prices after a short call (15-30 min) and a clean scope. No hourly billing, no surprises.

What does this cost elsewhere?

Same care, same GDPR compliance, same clean handover - just without the agency markup and without three project managers in between.

Agency With me
GTM & GA4 setup from €990 from €390
Website implementation from €3,000 from €890
Ongoing care from €100/mo. from €49/mo.

Agency prices as typical market reference points for comparable services. With me you talk directly to the person doing the work.

All prices are final. As a small business under §19 of the German VAT Act, I do not charge VAT.

What's behind it

What I actually do

The details behind each service - so you know exactly what you're getting.

Tracking & Analytics

My strongest area - with real hands-on experience from Gumb AG. From simple GTM/GA4 setup to server-side tracking and CRM integration - clean, GDPR-compliant, documented.

Google Tag Manager

Building, configuring and maintaining the GTM container. Events, triggers, variables, dataLayer structures - cleanly documented and handover-ready.

GTM SetupEventsDataLayer
Google Analytics 4

Set up GA4 property, configure cross-domain, define conversions - and actually understand what the data is telling you.

GA4Cross-DomainConversions
Consent Mode v2 & GDPR

Privacy-compliant implementation with CMP integration (CookieScript, Cookiebot) to Google's standard. Tracking that stays legally sound. Functional even under Safari ITP.

Consent Mode v2GDPRCMP
Server-Side Tracking

Your own sGTM container via Stape.io with a custom subdomain. Conversion events server-side, better data quality, longer cookie lifetime. What server-side actually fixes · Stape setup guide.

Server-SideStape.iosGTM
CRM Integration

HubSpot, Pipedrive etc. via GTM - UTM attribution to contacts, events sent to the CRM. Lead-source tracking that sales actually understands.

HubSpotUTM AttributionLead Source
Google Ads Conversion Tracking

Conversion Linker, conversion tags, Enhanced Conversions and Conversion Import into Google Ads - precise campaign performance. Lift match rate from 60-70% to 90%+.

Google AdsEnhanced ConversionsConversion Import

Website Implementation & Tech

Lean websites on a template basis - technically clean, GDPR-compliant, performance-optimised. Not a custom design studio: I handle the implementation, the design comes from modern templates or with AI support.

Website implementation

Modern template, cleanly put together - mobile-optimised, fast loading. With contact form, legal notice and privacy policy.

Template-basedHTML/CSS/JSWordPress
SEO & visibility

Title tags, meta descriptions, Schema.org JSON-LD, sitemap, robots.txt - the technical foundation so Google can find you.

SEOSchema.orgSitemap
Hosting, domain & SSL

Domain registration, hosting setup, SSL certificate (HTTPS), DNS configuration - everything to keep your website secure and reachable.

HostingSSLDNS
Ongoing maintenance

Updates, content changes, bug fixes and technical support - so your website stays current and functional.

MaintenanceSupportUpdates

Care-free package

You don't want to deal with tech - that's completely understandable. I take care of everything so your website just works.

Hosting & SSL

Hosting runs, SSL certificate is active, domain is reachable. You won't notice a thing - because it just works.

HostingSSLUptime
Small changes

Update a text, swap an image, add a new page - small changes are handled promptly without any back-and-forth.

ContentChangesFast
Technical support

Something not working? You message me directly - no ticket system, no queue. I look at the problem and fix it.

SupportDirect contactProblem solving
Cancel anytime

No minimum term, no annual contracts. Book as long as you want - cancel anytime with 4 weeks' notice.

FlexibleCancellablefrom €49/month
Process

How does it work?

Four steps - from first contact to finished solution. No lengthy questionnaire, no overhead.

Drop me a message

Describe in two sentences what you need - via the contact form or email.

Quick call

15-30 minutes. We clarify what you want, what I can do, and what it will cost.

Clear quote

You get a clear, transparent quote. Once confirmed, we get started.

Handover

Finished solution with a walkthrough. You understand what was done and can use it yourself going forward.

FAQ

Common questions

Setting up the GTM container, configuring the GA4 property, setting up the most important conversion events (form, clicks, scroll), Consent Mode v2 to Google's standard, and a privacy-compliant CMP integration. For more complex setups (cross-domain, server-side, CRM integration) I add the matching modules - see above.
In classic tracking, your browser sends data directly to Google, Meta etc. With server-side it runs through your own container (e.g. Stape.io) on your subdomain - cleaner data, longer cookie lifetime, fewer losses to ad-blockers. Useful if you run serious paid ad campaigns, work across multiple platforms, or run a SaaS. For a simple website with a few conversions it's overkill.
Not in the standard offer - by design. If someone on your team owns the Meta campaigns, that person should set up the Meta tracking themselves - it comes out cleaner and more consistent than if it's half-prepared. What I cover: the foundation (consent, sGTM, CAPI-ready subdomain) so the handover to your Meta person is smooth. On explicit request I can also set up Meta end to end.
A lean website on a template basis starts from €890 one-time - incl. hosting setup, SSL, contact form, legal notice, privacy policy, SEO foundation and performance optimisation. Not a custom design studio: I use modern templates and AI support. If you need elaborate visual branding, a designer will serve you better - I'll say so honestly.
Each month I make sure your website keeps running: hosting is active, SSL certificate is valid, small content changes are made promptly. You always have a direct point of contact - me, personally. No ticket system, no overhead. Starter from €49/month (website maintenance), Plus from €99/month (additional tracking maintenance and mini-reporting). Cancel anytime.
Yes - and I recommend it. Anyone getting a new website should know from the start what's happening on it. With a combined order you get 20% off the tracking base setup and all tracking modules (server-side, Google Ads, CRM). You save wherever the work happens in parallel to the website build.
After the first conversation and a clear brief, usually within a few days. I study in parallel so capacity is limited - but I communicate realistic timelines upfront. Better honest than too fast and poor quality.
Google Tag Manager is the tool that deploys tracking codes on your website - pixels, event tracking, conversion tags. Google Analytics 4 is the analytics tool that shows the collected data (visitors, conversion paths, demographics). GTM is the pipeline, GA4 is the dashboard. In practice you configure both together - GTM sends the data, GA4 reports on it.
A basic setup (GTM + GA4 + Consent Mode v2 + 3-5 conversion events) typically takes 5-8 hours of work, spread over 1-2 calendar weeks. More complex setups with server-side tracking, cross-domain or CRM integration need 15-30 hours over 3-5 weeks. Plus a test phase: I observe the data for at least a week before considering the setup „live".
No - tracking setups can be delivered entirely remotely. I work with clients from across Germany, Austria and Switzerland (DACH). For regional clients in Würzburg, Schweinfurt, Frankfurt, Nuremberg in-person meetings are possible. Everything else runs via video call and shared GTM/GA4 access.
Not sure which service fits?

No problem. Send me a quick description of your situation - I'll tell you directly what makes sense and what it costs. The conversation is free.

  • No commitment & free of charge
  • Reply within 24 hours
  • Clear recommendation without sales pressure
  • Direct contact - me, personally
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Ready to get started?

Drop me a message -
I'll get back to you quickly.

Two sentences are enough. What do you need, by when, rough budget. We'll figure out the rest in a quick call.

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