Facts over buzzwords -
what you actually need to know.
Three topics I implement daily in practice: AI search optimization, clean tracking and AI-powered ad campaigns. All fact-based, real numbers, no agency jargon.
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Answer Engine Optimization (AEO) - How to Get Found in ChatGPT & Co. in 2026
More than half of all Google searches end without a click on a website. If you don't appear in AI answers, you don't exist. What AEO is, why AI traffic converts 23x better and how small businesses should act now.
Server-Side Tracking 2026 - Why You're Losing 30-40% of Your Conversion Data Right Now
Ad blockers, iOS 14.5+, Safari ITP, consent rejection rates below 25% - your standard pixel only captures 50-60% of real conversions. What server-side tracking does about it and how to get started.
Google Performance Max vs. Meta Advantage+ - Which AI Campaign Wins in 2026?
PMax captures demand, Advantage+ creates it. Both can burn your budget if used incorrectly. With ROAS benchmarks, concrete budget recommendations and a clear decision guide for small businesses.
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