Facts over buzzwords -
what you actually need to know.
Topics I implement daily in practice - grouped by cluster where a pillar article and deeper cluster pieces belong together. AI search optimization, clean tracking, AI-powered ad campaigns. All fact-based, real numbers, no agency jargon.
All Articles
Recover your tracking data
Main article on the data-loss math plus deeper cluster pieces on setup, GDPR and concrete implementations.
Server-Side Tracking 2026 - Why You're Losing 30-40% of Your Conversion Data Right Now
Ad blockers, iOS 14.5+, Safari ITP, consent rejection rates below 25% - your standard pixel only captures 50-60% of real conversions. What server-side tracking does about it and how to get started.
How to Set Up Stape.io in 30 Minutes - Step-by-Step Guide for Server-Side Tracking
Stape.io is managed hosting for server-side GTM - no Docker, no DevOps. This guide walks you through the complete setup in six steps, from account to GDPR check, including the most common DNS pitfalls (Cloudflare proxy, subdomain naming).
Meta CAPI via Server-Side GTM - Complete Guide for Maximum Event Match Quality
Meta Pixel alone captures only 50-60% of real conversions. CAPI fills the gap server-side. EMQ above 8.0 = 15-25% better attributed conversions. 5 steps: event_id deduplication, hashed PII, EMQ optimization and GDPR check.
Google Ads Enhanced Conversions via sGTM - Match Rate to 90%+
GCLID tracking only achieves 60-70% match rate. Enhanced Conversions supplement this with hash-matched user data and raise the match to 90%+. Result: 5-10% more measured conversions, YouTube +17%. Complete guide in 5 steps plus the most common hashing mistake.
Bypassing Safari ITP - Same-Origin sGTM for 400-Day Cookies
Safari ITP caps cookies at 7 days - since Safari 16.4 even server-set ones. B2B sales lose 20-30% of attribution. Same-Origin Path-Based sGTM via Cloudflare Worker saves it. With Worker code and ITP Debug Mode test.
Standalone articles
Topics that don't (yet) belong to a cluster - marketing, performance ads and AI text generation.
Answer Engine Optimization (AEO) - How to Get Found in ChatGPT & Co. in 2026
More than half of all Google searches end without a click on a website. If you don't appear in AI answers, you don't exist. What AEO is, why AI traffic converts 23x better and how small businesses should act now.
Google Performance Max vs. Meta Advantage+ - Which AI Campaign Wins in 2026?
PMax captures demand, Advantage+ creates it. Both can burn your budget if used incorrectly. With ROAS benchmarks, concrete budget recommendations and a clear decision guide for small businesses.
Prompt Engineering for E-Commerce: 5 Strategies for Better AI Product Descriptions
Zero-Shot, Few-Shot, Role Prompting, Constraint or Chain-of-Thought? The quality of AI-generated texts depends not on the model - but on the prompt. With comparison table and a clear recommendation for online retailers.
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