Work & Projects

Real projects,
real responsibility.

No test environments, no practice exercises. All projects were implemented in real settings for real clients and teams.

Client projects
Tracking implemented
Live in production
Client projects

What I've built so far

Two projects with real responsibility - one in a startup environment, one in the online business space.

Marketing Technology 2026 - present

Gumb App - Complete Tracking Ecosystem

Sole responsibility for the design and implementation of the entire marketing technology infrastructure for a growing web app for digital club management. Focus on clean data foundation, privacy compliance and measurable campaign performance.

GTM setup for website & web app
GA4 property & event configuration
Google Ads conversion tracking
Meta Pixel & Conversions API
Enhanced Conversions (hashing)
Consent Mode v2 & CMP integration
Sales outreach & lead research
CRM management & email campaigns
Google Tag Manager GA4 Google Ads Meta Pixel Consent Mode v2 Enhanced Conversions CRM Data analysis
GA4 Setup
Events & Conversions
GTM
Tag Management
Consent v2
GDPR-compliant
Conversions
Enhanced + Hashing
4+
Platforms integrated
v2
Consent Mode implemented
Website & Tech 2025 - present

Stefanie Mischka - Website & Technical Operations

Full technical implementation and ongoing maintenance of the website for Stefanie Mischka - Space for Health. From the basic structure, domain and hosting through to day-to-day technical support for her online business.

Website build with CMS system
Domain and hosting migration
DNS configuration & SSL
Technical settings & structure
Ongoing maintenance & changes
Technical support for day-to-day operations
CMS / Website builder Domain management Hosting migration DNS SSL Technical support
Website
Build & maintenance
Hosting
Migration & setup
DNS
Configuration
SSL
Secure & active
1+
Year of ongoing support
Direct point of contact
Technical know-how

What I've learnt along the way

Concrete skills from real projects - not from tutorials.

Analytics & Tracking
GA4, GTM, DataLayer architecture, event taxonomies, Consent Mode v2, Enhanced Conversions
Web & Infrastructure
HTML/CSS/JS, domain management, DNS configuration, hosting migration, SSL setup
Processes & CRM
Sales outreach, lead research, CRM data management, email campaigns, follow-up sequences
E-Commerce
Shop systems (Shopify, WooCommerce), e-commerce tracking, conversion funnel analysis
Personal projects

Learning & personal projects

In addition to client work - technical topics I've worked through and implemented myself.

This website

Fully self-developed - from concept through design to deployment. HTML, CSS, JavaScript without a framework. Version-controlled via GitHub, hosted on GitHub Pages.

HTML/CSS/JSGitHub PagesResponsive design
GA4 & GTM deep dive

Systematic study of GA4 and GTM - own test properties, DataLayer structures, debugging and understanding consent flows, all documented.

GA4GTMDataLayerDebugging
Google Ads certification

Successfully completed the Google Ads Search certification (Skillshop). Campaign structure, keyword strategy, ad architecture and performance evaluation.

Google AdsSkillshopCertified
Background

The path to here

Relevant milestones on the way to working independently.

02/2026 - present
Gumb AG - Marketing Technology & Performance

GTM, GA4, Enhanced Conversions, Consent Mode v2, sales outreach, CRM management.

02/2026 - present
Self-employed freelancer

Freelance work focused on websites, tracking and digital systems for small businesses.

09/2025 - present
Stefanie Mischka - Website & technical operations

Website build, hosting migration, DNS configuration, ongoing support.

05/2025 - 01/2026
Dealerdesk - Customer support & CRM

Phone-based customer support, structured CRM documentation.

2023 - present
E-Commerce degree

Theoretical foundation for all practical work - running in parallel with all projects.

09/2023 - 04/2024
WEKA Electronics - Production

Operational role in the manufacture of electronic components. Discipline, quality awareness, teamwork.

Ready to get started?

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No commitment, no buzzwords. Just a quick message about what you need.