https://meixner-tobias.com/en/blog/ Fact-based articles on server-side tracking, GTM, GA4, Consent Mode v2, Answer Engine Optimization and performance marketing. Practical knowledge from a tracking freelancer based in Würzburg, Germany. en-US Mon, 09 Jun 2026 00:00:00 +0200 contact@meixner-tobias.com (Tobias Meixner) contact@meixner-tobias.com (Tobias Meixner) Tobias Meixner Static Site © 2026 Tobias Meixner https://meixner-tobias.com/assets/img/og-image.jpg https://meixner-tobias.com/en/blog/ https://meixner-tobias.com/en/blog/bypassing-safari-itp/ https://meixner-tobias.com/en/blog/bypassing-safari-itp/ Mon, 09 Jun 2026 00:00:00 +0200 Tobias Meixner Tracking Server-Side Tracking Safari ITP caps cookies at 7 days - and since Safari 16.4, even server-set ones. Complete guide to Same-Origin Path-Based sGTM with Cloudflare Worker, the IP-Matching Rule, and why CNAME cloaking is dead. https://meixner-tobias.com/en/blog/google-ads-enhanced-conversions/ https://meixner-tobias.com/en/blog/google-ads-enhanced-conversions/ Mon, 09 Jun 2026 00:00:00 +0200 Tobias Meixner Tracking Google Ads Set up Enhanced Conversions via Server-Side GTM - match rate from 60-70% to 90%+, +5-10% measured conversions, YouTube +17%. 5 steps with Conversion Linker, user-data pipeline and match rate check. Plus the most common hashing mistake. https://meixner-tobias.com/en/blog/meta-capi-server-side-gtm/ https://meixner-tobias.com/en/blog/meta-capi-server-side-gtm/ Mon, 09 Jun 2026 00:00:00 +0200 Tobias Meixner Tracking Meta CAPI Set up Meta Conversions API via Server-Side GTM - deduplication via event_id, hashed PII, EMQ optimization to 8.0+ for 15-25% better attributed conversions. 5 steps with Stape, Test Events and GDPR check. https://meixner-tobias.com/en/blog/stape-io-setup/ https://meixner-tobias.com/en/blog/stape-io-setup/ Sun, 08 Jun 2026 00:00:00 +0200 Tobias Meixner Tracking Stape.io How to set up Stape.io for server-side tracking with your own subdomain - in 30 minutes. Complete guide with DNS, GTM server container, Cloudflare warnings and GDPR check. https://meixner-tobias.com/en/blog/prompt-engineering-ecommerce/ https://meixner-tobias.com/en/blog/prompt-engineering-ecommerce/ Sun, 10 May 2026 00:00:00 +0200 Tobias Meixner AI E-Commerce Five prompt strategies (Zero-Shot, Few-Shot, Role Prompting, Constraint, Chain-of-Thought) for better AI-generated product descriptions. Based on peer-reviewed research (Chen et al. 2025; Sahoo et al. 2024; Brown et al. 2020). https://meixner-tobias.com/en/blog/server-side-tracking/ https://meixner-tobias.com/en/blog/server-side-tracking/ Sun, 19 Apr 2026 00:00:00 +0200 Tobias Meixner Tracking Server-Side Tracking Server-side tracking captures conversion events on your own server instead of in the browser - independent of ad blockers, iOS 14.5 and Safari ITP. Standard tracking loses 30-40% of all conversions. Three implementation approaches and step-by-step setup. https://meixner-tobias.com/en/blog/performance-max-vs-advantage-plus/ https://meixner-tobias.com/en/blog/performance-max-vs-advantage-plus/ Sun, 19 Apr 2026 00:00:00 +0200 Tobias Meixner Paid Ads Comparison of Google Performance Max and Meta Advantage+ - the two AI-driven campaign types. With ROAS benchmarks and a budget-based decision guide. https://meixner-tobias.com/en/blog/answer-engine-optimization/ https://meixner-tobias.com/en/blog/answer-engine-optimization/ Sun, 19 Apr 2026 00:00:00 +0200 Tobias Meixner SEO AEO How websites get found in ChatGPT, Perplexity, Google AI Overviews. Fact-based guide with concrete steps - schema, llms.txt, E-E-A-T signals, citation quality.